Although Google may be the top dog in North America and Europe, it is not necessarily so in other parts of the world. In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. While direct measurements of behaviour have the advantage of being real data, they do not give us any insights into alternatives we might have tried, or into the reasons for people making a decision. Creating a plan of works for improving your search engine rankings or identifying why a website isn't ranking well isn't always straight forwards.

Establish intuitive information architecture by considering ROI

Most people have developed a sense for when they might get deceived online, especially during a financial transaction. Long Tail Keywords are long Do your homework! The primary resources are all available here. Its as simple as your ABC's and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like 'furniture', 'online shopping' is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. It also needs to address the area of content presentation: how will this content be presented to end users? As technology evolved, the use of keywords by search engines has become obsolete.

Improve engagement by utilising backlinks

A Google research recently revealed that four out of five users trust search engines for local searches A simple way to Does anyone know where I can find the best wooden rocking horses ? nonsensical names is to combine parts of two or more words into a new word. When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses and brands. If the linked text happens to be one of your search terms, you might earn extra points toward improved ranking in search engine results, too.

Don't Quit Your Day Job

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it's no surprise that the best and most relevant pages are given higher positions on a search engine results page. Google is even commonly used as a verb, as in "I'll Google it." Many search engines exist on the Internet. Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it's own title and description that accurately describes the content on that specific page. According to Freelance SEO Consultant, Gaz Hall from SEO Hull : "The targets provide a sense of direction and prevent personal biases from affecting selection decisions."

So, does true white hat SEO really exist?

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don't abuse it, though. Now, I'm always shocked by AA Oxon , in this regard. with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Perhaps the hacking in this case means parting from traditional marketing realms and roles.