First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Deciding on the best social media platforms will be a joint decision made by members of the …

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to …

If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search …

This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their ad is clicked. The key is to tackle a topic that doesn't change over time and to …

I'll show you stepby-step what you need to know to ensure that your web pages are 100 percent optimized for Google and other major search engines. The method also experiences the disadvantage of failing to allocate money for special needs or to combat competitive pressures. In the international arena, effective …

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site …

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. People download deals from companies, read …

If you were to build a house and the foundation was in terrible condition, you'd have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Over time, consumers obtain sufficient information …

Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. There's no denying that a website's popularity correlates with how high it ranks in search engine results, and in a way, backlinks are …

Now that you know what is thin content according to Google, how to avoid thin content penalty? It doesn't necessarily have to be paragraphs of content you've paid copywriters to write or invested internal man hours to create - it could simply be a short editorial piece unique to the product …

copying the content from someone else's website. Marketing communications can also trigger consumer needs. These tools can provide information about duplicated content whether it is on your website or off-site. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search …

A marketing communications planning program will often be based on information derived from communications research. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use …

If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you're doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out …