Cognitive mapping and persuasion techniques designed to change attitudes or tap into strongly held values represent two key ingredients of any IMC program. Technical SEO is the basic foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components …

Are not using the same article title and h1 on articles . Remember that Google wants to reward websites that are experts in their fields and know what they're talking about . Your GP, or possibly a physiotherapist, will discuss the benefits you can expect from prolozone therapy and can give you …

The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. For example, it might be easy for a user on your homepage to jump …

The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. If you're looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content …

You can choose your database platform independent of other architectural elements due to easy operability with different development platforms. In most cases, overt solicitations for products or services aren't welcome. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in …

Many Internet marketers debate the importance of on-page optimization when it comes to Google. SEO today is more of a holistic approach, and it works together with other aspects of digital marketing on a daily basis. Customer reviews also significantly improve the user experience by adding third-party credibility to your …

One of the best ways to learn about you and your market is to study your online competitors. Although search engines can read text, they can't read an image. That's where "alt tags", or "alternative text", comes in. You need to build content promotion into your content. This is the …

Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Most business orders rely on SEO …

Write interesting and creative content that you know people will share with others. Unfortunately, while looking to build natural links, most webmasters often neglect a very important aspect: preparing your site for link building. The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning …

Make it easy to share pages on social media. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes …

Some may think only about ranking in the SERP without even bothering about their users. The five advertising goals of building image, providing information, being persuasive, supporting other marketing efforts, and encouraging action are not separate from each other. Once rendered in the web browser, the PHP code will show …

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. The average conversion rate for mobile-optimized sites is 3.4 percent compared …

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. If you're …

IT professionals tie IDs and passwords to cookies on each customer's computer in order to customize pages and individual offers. Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. Writing is hard enough when you have to write 500 word …

A responsive web design is an essential component of any business, especially if you're offering eCommerce and online retail to your customers. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO') to all the promotional …

Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. In particular, the Penguin update sought to identify sites that bought backlinks, or used link networks to gather Beware of people who proclaim "I've got a buddy who works at Google or claim inside knowledge of …

In the past you could use search engine submission software, but Google now prevents this - and prevents spammers bombarding it with new sites - by using a CAPTCHA, a challenge-response test to determine whether the user is human, on its Add URL page. Maybe your baby is a little less attractive …

Believe me, an agreement won't only save you aggravation and disappointment, it might save your relationship. Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other …

Get contextual links to your site that'll boost your organic performance on search engines. Reputation has become a form of currency on the internet. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Google does not always show the title tags …

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. Defined in its most …

A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. Only if your site is completely Flash based …

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single "right" way. It will vary based on your …

Search engine algorithms will continue to become more sophisticated. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. In a time when attention spans are shorter than ever, you'd expect that shorter and easier to read posts would be winning points …