Don't focus too hard on meta tags to gain ranking in the organic SERPs

You can choose your database platform independent of other architectural elements due to easy operability with different development platforms. In most cases, overt solicitations for products or services aren't welcome. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in …

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Short Story: The truth about citations

One of the best ways to learn about you and your market is to study your online competitors. Although search engines can read text, they can't read an image. That's where "alt tags", or "alternative text", comes in. You need to build content promotion into your content. This is the …

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Learn to do web 2.0 like a pro

Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Most business orders rely on SEO …

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Adopt a customer centric view of long tail search

Write interesting and creative content that you know people will share with others. Unfortunately, while looking to build natural links, most webmasters often neglect a very important aspect: preparing your site for link building. The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning …

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Interesting facts I bet you never knew about bounce rates

Make it easy to share pages on social media. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes …

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Caution! Links don't count in some cases

Some may think only about ranking in the SERP without even bothering about their users. The five advertising goals of building image, providing information, being persuasive, supporting other marketing efforts, and encouraging action are not separate from each other. Once rendered in the web browser, the PHP code will show …

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Is this the end of link research as we know it?

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. The average conversion rate for mobile-optimized sites is 3.4 percent compared …

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Questions to ask about metrics

IT professionals tie IDs and passwords to cookies on each customer's computer in order to customize pages and individual offers. Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. Writing is hard enough when you have to write 500 word …

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Quick tips regarding page impressions

A responsive web design is an essential component of any business, especially if you're offering eCommerce and online retail to your customers. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO') to all the promotional …

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Read this controversial article and find out more about metrics

Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. In particular, the Penguin update sought to identify sites that bought backlinks, or used link networks to gather Beware of people who proclaim "I've got a buddy who works at Google or claim inside knowledge of …

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The best advice I've listened to about stickiness

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. Defined in its most …

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Quality over quantity when it comes to analysis

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single "right" way. It will vary based on your …

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Take care when dealing with CTR

Search engine algorithms will continue to become more sophisticated. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. In a time when attention spans are shorter than ever, you'd expect that shorter and easier to read posts would be winning points …

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