Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. And don't …

Many webmasters use titles or descriptions that include words or phrases like "and more" or "world's biggest selection of." I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you can …

The "title tags", or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well covered by unrelated sites. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of …

According to Forrester Research, U.S. Rather than focusing on keyword density, you may want to pay more attention to LSI. A testimony from a current customer relays a succinct description of the benefits or attributes of the service. Goals guide marketers by providing a clear idea of what the …

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages …

Your title tag on the SERPs will induce your click-through-rates. Let's see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Sites supposedly targeted by Fred reported a strong …

Google doesn't determine a "brand" like you and I do - the algorithm looks at quality signals dictating the authority or "brand" power of a website. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to …

Why is my site ranked above the fold? The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to …

Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. Today, obtaining links is much more than just link building; it's a part of a content marketing, strategic marketing, public relations and social media effort to get in front of …

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

A rational appeal follows the hierarchy of effects stages of awareness, knowledge, liking, preference, conviction, and purchase. Geodemographic segmentation combines demographic, psychographic, and geographic information together. I like to use my keywords in the description tag twice -yes, two times. Each robots.txt file only applies to URLs with the …

One ideal time to attempt to influence the decision-making process will be when the consumer has not yet made up his mind. For example, on a Windows-based system you cannot have the files a.html and A.html residing in the same directory, as they are considered to be the …

A marketing communications planning program will often be based on information derived from communications research. SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last …

At the same time, the growth of internet along with other methods of communicationhas shifted some channel power to consumers.11 Consumers obtain information aboutgoods and services and purchase them using the internet. Most developers are not proficient copywriters. What about economic status? In the beginning, things move slow and …

Values are strongly held beliefs about various topics or concepts. Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one …

A complete IMC plan combines the elements of the marketing mix: products, prices, distribution methods, and promotions. As I'll show you later, having the right link profile, including your URL, variations of the URL, brand name, and target keywords, can help boost search engine results significantly. It's easy to assume …

There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. By …

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …