The death of offsite SEO

Many webmasters use titles or descriptions that include words or phrases like "and more" or "world's biggest selection of." I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you can …

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A do-it-yourself guide to LSI

According to Forrester Research, U.S. Rather than focusing on keyword density, you may want to pay more attention to LSI. A testimony from a current customer relays a succinct description of the benefits or attributes of the service. Goals guide marketers by providing a clear idea of what the …

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The ultimate revelation of page impressions

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages …

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A few words on quality

Your title tag on the SERPs will induce your click-through-rates. Let's see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Sites supposedly targeted by Fred reported a strong …

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Invest in page impressions

Google doesn't determine a "brand" like you and I do - the algorithm looks at quality signals dictating the authority or "brand" power of a website. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to …

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Enthusiastic about onsite SEO

Why is my site ranked above the fold? The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to …

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Lets look at our approach to mobile search

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

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Take the stress out of 301 redirects

A rational appeal follows the hierarchy of effects stages of awareness, knowledge, liking, preference, conviction, and purchase. Geodemographic segmentation combines demographic, psychographic, and geographic information together. I like to use my keywords in the description tag twice -yes, two times. Each robots.txt file only applies to URLs with the …

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Mobile readiness is a confirmed general ranking factor.

One ideal time to attempt to influence the decision-making process will be when the consumer has not yet made up his mind. For example, on a Windows-based system you cannot have the files a.html and A.html residing in the same directory, as they are considered to be the …

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The lazy way to content

A marketing communications planning program will often be based on information derived from communications research. SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last …

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Thinking about bounce rates makes everything OK

At the same time, the growth of internet along with other methods of communicationhas shifted some channel power to consumers.11 Consumers obtain information aboutgoods and services and purchase them using the internet. Most developers are not proficient copywriters. What about economic status? In the beginning, things move slow and …

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Types of site changes brought on by search engine spiders

Values are strongly held beliefs about various topics or concepts. Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible. Studying and analyzing the top competitors in your industry becomes crucial to discover what is needed to become one …

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Is this the end of Google algorithms as we know it?

A complete IMC plan combines the elements of the marketing mix: products, prices, distribution methods, and promotions. As I'll show you later, having the right link profile, including your URL, variations of the URL, brand name, and target keywords, can help boost search engine results significantly. It's easy to assume …

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Questions to ask about web crawlers

There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. By …

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The benefits of domain authority to your search marketing strategy

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

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