To "optimize" for a mobile-first index, make sure that what you serve to mobile users is the version of the content you'd want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Coupled with …

Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Any business with a bonafide brick-and-mortar location is eligible …

Brand infringement remains both a domestic and international problem. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The …

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. Creating an XML based sitemap isn't difficult …

An advertising analysis states the primary advertising strategy and budget to be used to achieve advertising objectives. Learning means excitement for your brain; think of it as a data party. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Geo-targeting is …

And the major definitive terms in your query are keywords. More and more, the use of SEO is becoming important for the overall success of digital marketing. Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is …

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. In a small business, just one (or very few) individuals will be doing everything. After the SEO plan is approved, the implementation phase can start. With the many different resources …

Since the ascent of Google as the world's #1 search engine, links have been the primary concern of most SEO practitioners. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your …

When in doubt, follow your instincts and let your bottom line guide your decisions. Stay away from (Flash) splash screens. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It's …

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. In addition to page rank and specific ranking factors, it 's …

Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can …

Your landing pages play a huge role in your search engine optimisation efforts. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus is on quality over quantity. Get a clear …

This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information …

Calling for action is important because people tend to delete e-mails after they read them if they aren't told what to do next. Make the content flow easily to keep people intrigued and reading. Obviously every one wants the number one position, but someone has to come second. Now this …

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Niche social networking sites focus on a specific interest, hobby, or demographic group …

When people conduct research, they want up-to-date, accurate information. That's why it's important to keep content updated. Recency is becoming an increasingly important ranking factor in Google's search algorithm and for good reason-your audiences don't want to waste time reading dated content. Understand where they are now and how they …

Prefer short but accurate URLs for your pages. When a user clicks on a result in Google, how do they behave? When the analysis is complete, target markets may be selected in conjunction with product-positioning tactics. There is a massive amount of content available on the internet, but none is …

Ensure someone on the team (whether that person is in-house or with the ad agency you're working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. Page resources that don't load can cause content to not be shown, displayed incorrectly and break …