Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Things change a lot in SEO, but as long as you keep up with the basics, you can still get …

By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content …

The story has it that Google Panda was released precisely to tackle the problem of thin content. Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help …

With that said, I would recommend any new website or domain to utilize SSL encryption. These "topic keywords" are generally more extended phrases than traditional keywords. Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those …

These can be a great way to structure content within the content itself, rather than relying completely on the webpage's presentation. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. Images and video can make any piece of content more engaging …

What about economic status? This is a misleading line of logic. Ultimately, SEO done correctly can land your website on the first page of the SERP's (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the …

It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic …

When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. It's advised to provide affiliates with the same product feeds that are given to other 3rd party vendors who sell or promote …

Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Advertising achieves other goals, such as providing information to both consumers and business buyers. While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO …

The more you can make it look a human-made every page on a page by page basis with content that doesn't appear exactly in other areas of the site - the more Google will 'like' it. Writers and content creators are so focused on creating content optimised for KWs, that the …

So getting your website higher in the search engines is extremely important. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. The …

Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope! For experienced marketing teams, the content creation process has become a high-level assembly line. To create an optimized web store, you need to have …

Web analytics are used to develop behavior-targeted email campaigns. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. If you can't create informative blog posts, which are written in an engaging manner, then even the best search engine …

Only the descriptive link text is shown on the internet page. The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. Many companies encounter the brand parity problem, which takes place when consumers conclude that few tangible distinctions exist between competing brands …

As is the case in any marketing program, language differences complicate the ways in which messages can be constructed and transmitted. The most aged of marketing methods is word of mouth, such as referrals from happy customers. Guess who is still finding them? All of this internal processing knowledge is …

There's dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. The higher a website appears on search engine results pages, the more users will visit the site. Search engines also take into account …

Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. For example, let's say you own a website that sells watches. Strengthening or creating links between the brand and other nodes of information that exist in the person's knowledge structure will be the …

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. Many webmasters use titles or descriptions that include words or phrases like "and …

This aims is to get more visitor traffic for a website, as well as improve its visibility on a search engine, in an organic and un-paid manner. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content …

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can …

The website with the most links, as well as the most valuable links, wins a higher "rank" in popularity. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. 80 percent of Americans have researched a product online before making …

This is rarely relevant to users, could change in the future and make URLs more lengthy. The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. There is no optimal number of words on a page for placement in Google. Your competitors …

Among these extensions, you will almost always use .com, .net, and/or .org. Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. When beginning an advertising program, deciding whether to use an in-house advertising group or an external advertising agency constitutes the …

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. People often click away from a site if they do not get what is suggested to them; some …

The best thing is that even search engines also considered social media signals in their rankings. Logos with high stimulus codability evoke consensual meanings within a culture or subculture. Titles for your pages should be a good summary of the content that is on the page and your keywords should …

What brings the traffic brings the thunder, then the rain. A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Most users want fast answers, and they only look beyond the first page …

Getting free hits from organic results can minimize or eliminate the need to use PPC campaigns. A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. While producing incredible …

One rule of thumb marketers consider, the 75-15-10 breakdown, suggests that 75 percent of the money to be spent on advertising should be used to purchase media time or space, 15 percent to the agency for the creative work, and 10 percent for the actual The search field of practice …

It 's because more sites link to the YouTube videos and Wikipedia's listing of "gopher" and it has more authority than the next authoritative sites listed. There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening. Many businesses assume that they …