Google states that each language version must list itself as well as all other language versions.In plain English, that means that every page should have a self referential hreflang tag i.e., one that points back to itself. Ideally, you want your reviews to come from a diverse range …

Internal contextual linking helps you to establish SEO-friendly site architecture, which helps search engine robots to index web pages more efficiently. In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites for specific keywords and combinations. If you enjoy …

Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe. There are a few things that feed into this but I …

As an individual on LinkedIn, you can - among other things - use the site to establish a professional profile and control one of the top search results for your name, build a broad network of professional connections whose knowledge you can tap into, and discover new business opportunities. Evergreen content will …

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. It is important to have at least one keyword in your title. In addition, you should have your …

For humans this will not be possible, but for search engine, this is every day's work. So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. Both Search Console and Google Analytics have a huge …

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. Educated individuals are more inclined to spend time searching for information. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet …

Most webmasters believe Google crawls their website in one go and will continue until everything's crawled. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your …

Like news articles, content that includes statistical reports will also go out of date. Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a …

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

SEO marketing seeks to connect with consumers to create buzz. Companies sponsor individuals as agents or advocates to introduce new products, share information, and announce special events. A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other …

Your content isn't relevant to what users are searching for, and doesn't offer a useful answer to their question, causing them to "bounce" back to Google's search results page after visiting your website. Web users, just like television viewers, are becoming immune to advertisements. So you know who your visitors …

SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords. Perhaps the most commonly known aspect of SEO, the feature …

Search engine indexing is closely tied to the associated search engine algorithms. In order to have that rank on the search results page, it's takes a lot of effort and time. Although Google's search results are provided at a page level, Google also likes to have a sense of what …

This option should be on your list of add-ons from an SEO perspective. Remarketing ads should be customized to the products, or similar products, that were viewed on a website or those placed in a shopping basket or on a wish list. Ensure that unique content is provided to these …

Marketers can depict a tool as durable, convenient, or handy to use. Google has been trying to understand social. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce …

Thin content according to Google is little or no original content. It's super tempting to right (perceived) wrongs online. TLDs that do not have a sponsor operate under policies defined by ICANN. If a search engine makes a page request that isn't served within the bot's time limit (or that …

Google, and other search engines like Yahoo and Bing, all tend to love longer content. One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. Although we never encourage keyword stuffing, spend some …

Rather than separate campaigns for each ethnic group, agencies take a more holistic approach that incorporates insights into various ethnic groups in order to create more universally-appealing messages. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content …