A strategy on Facebook might not work so well on Twitter. Internal links, which exist on your own domain and point to pages within that domain, do pass some value (and also make it easier for search engines to properly categorize and understand the layout of your site), but external …

High-quality, timeless content performs better in search engines than short-lived articles. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. In business-to-business programs, social media generates leads to be followed up by members of sales staff, including field salespeople …

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. Adding your keyword phrase in this fashion is relatively natural …

Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. By properly using HTML tags, on-page linking, and internal backlinking, you …

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say "vacation rentals" five times in 100 lines of code, those phrases will stand out much more than if …

search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Think Like Your Customer - When creating a basic keyword list, you should start of …

Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. Google is using many of its own or acquired tools and services to retain …

If I can tell this, so can Google. Google Ranking is very important for any business or individual on the web today. It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you'll be sure that …

Lots of repeat customers will pay more to have special privileges. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic …

You can augment this gap by buying multiple domain names that satisfy several requirements, with one domain being the primary and others either employing 301 redirects or serving other brand-enhancing purposes. Search engines see millions of searches a day, and over a period of years, these data can be very …

Websites designed for a desktop computer will not load properly on a mobile device or tablet. There is a common phrase that "content is king" when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. The movement from desktop …

Put simply, copywriting is writing to persuade, convert, and sell. This kind of evergreen content is usually longer than an average blog post. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Many site owners create …

In general, slow sites waste everyone's time and tend to be a big distraction to your web visitors. Marketers seek to engage all current and prospective customerswith the brand in order to achieve success. Google is using many of its own or acquired tools and services to retain its grip …

For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Sometimes Google throws little wrenches into the machine. Repetition produces patterns and patterns lead to observations. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords …

Once you discover blogs in your area, you have to reach out to that blogger, who may, or may not agree to a mutually beneficial link building strategy, once he or she agrees, you have to write the post, making sure to adhere to quality control, submit the post, and …

Having proper meta tags is essential. There are two main camps when it comes to hosting technologies: Linux and Microsoft Windows. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you'll get in front …

Google's mission statement is to organize the web. Google does not like automation when it comes to building the main content of a text-heavy page; that's clear in 2018. Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. If you …

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

Consumers and businesses look for brands that offer the best value, which is a balance between quality and price. Concentrate on 20% to 30% of your target audience when writing a copy. Write content that's appealing to people who are most likely to convert. The higher a website appears on …

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it's too late. If you don't have SEO in mind from the initial strategy session, you're going to lose what you took so much time and effort to build. A link from …

However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of …

Too many exposures waste resources. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. Some controversies regarding copytesting remain …

As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren't …

In this sense, being unique is an advantage. Google displays featured snippets in search when they believe this format will help people more easily discover what they're seeking, both from the description and when they click on the link to read the page itself. To do so, you'll need to …

How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? An effective social media strategy engages consumers and enriches their experiences with the brand. Analytics!! Check them. If your analytics show a high bounce rate from your home page, and …