Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website …

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

Above all else, your content must be aimed at helping users because that's what they're supposed to be for. No two media plans are alike. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are …

The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have …

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about …

Google and other search engines are aggressively rolling out new formats for search results. When you've spent a great deal of time working on a site or managing a site, it's really easy to be blind to the little things. If you aren't talking about your best content, why should …

Prefer short but accurate URLs for your pages. When a user clicks on a result in Google, how do they behave? When the analysis is complete, target markets may be selected in conjunction with product-positioning tactics. There is a massive amount of content available on the internet, but none is …

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. Do the main pages of the site have enough content? Do these pages …

If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you're doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out …

How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? An effective social media strategy engages consumers and enriches their experiences with the brand. Analytics!! Check them. If your analytics show a high bounce rate from your home page, and …

Ensure someone on the team (whether that person is in-house or with the ad agency you're working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. Page resources that don't load can cause content to not be shown, displayed incorrectly and break …