Emphasis on accountability and measurable results

Too many exposures waste resources. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. Some controversies regarding copytesting remain …

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Go long-tail and forget keyword density

In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work immediately discredited and used against them. That's simply not true. The mobile version of your …

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Google ranking factors can be affected by SEM

Google, and other search engines like Yahoo and Bing, all tend to love longer content. One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. Although we never encourage keyword stuffing, spend some …

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Headings and social media

It 's because more sites link to the YouTube videos and Wikipedia's listing of "gopher" and it has more authority than the next authoritative sites listed. There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening. Many businesses assume that they …

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How to learn about domain authority in a few hours

When people conduct research, they want up-to-date, accurate information. That's why it's important to keep content updated. Recency is becoming an increasingly important ranking factor in Google's search algorithm and for good reason-your audiences don't want to waste time reading dated content. Understand where they are now and how they …

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Identify What's Working and What Isn't with regards to scraping

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. If you are concerned about your presence overseas, there are …

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Increase Organic Traffic by the manipulation of bread crumbs

A marketing communications planning program will often be based on information derived from communications research. The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use …

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Is this the end of Google algorithms as we know it?

A complete IMC plan combines the elements of the marketing mix: products, prices, distribution methods, and promotions. As I'll show you later, having the right link profile, including your URL, variations of the URL, brand name, and target keywords, can help boost search engine results significantly. It's easy to assume …

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Make sure that you supply what you promise to the visitors

As far as placement of banner ads in the area that is visible without scrolling, "less is more." Anchor text (alternative terms: link text or reference text) is the text of a hyperlink. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren't …

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Questions to ask about page impressions

Rather than separate campaigns for each ethnic group, agencies take a more holistic approach that incorporates insights into various ethnic groups in order to create more universally-appealing messages. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content …

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Questions to ask about web crawlers

There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. By …

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Reasons why you cannot learn html well

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. population visits Facebook. Semantic search takes various factors into consideration before returning results, focusing mainly on …

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Taboos about indexed pages that you should know

Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website …

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The benefits of domain authority to your search marketing strategy

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

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Things that make you love and hate white hat SEO

Above all else, your content must be aimed at helping users because that's what they're supposed to be for. No two media plans are alike. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are …

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Think of Search Engine Optimization as the structure

The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have …

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Utilize testimonials from customers

Google and other search engines are aggressively rolling out new formats for search results. When you've spent a great deal of time working on a site or managing a site, it's really easy to be blind to the little things. If you aren't talking about your best content, why should …

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What everyone ought to know about social media

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. Do the main pages of the site have enough content? Do these pages …

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Write a 1000+ words article about webmaster tools

How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? An effective social media strategy engages consumers and enriches their experiences with the brand. Analytics!! Check them. If your analytics show a high bounce rate from your home page, and …

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