URL - This is the actual address where the page lives. This isn't super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs. Quality content, in other words lots of original, error-free text organized …

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you've come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings …

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Consumers who see commercials featuring one or two benefits learn about a brand's characteristics. 80 percent of Americans have researched a product online before making a purchase Regardless …

Reaching out to random people and asking them to share your stuff isn't really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it with …

SEOs have a weird way to describe this voting process; they call it "link juice." If an authoritative site, we'll say Wikipedia for example, links to you, they're passing you "link juice." Remember, Google doesn't like content written for SEO purposes. The overall goal is to increase the level of …

Among these extensions, you will almost always use .com, .net, and/or .org. Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. When beginning an advertising program, deciding whether to use an in-house advertising group or an external advertising agency constitutes the …

A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. Only if your site is completely Flash based …

ake sure it's easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub or resource library that includes all of your in-depth cornerstone content. If you want to get good rankings on Google …

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. People often click away from a site if they do not get what is suggested to them; some …

SEO is difficult, not because its technical, it's difficult because it's largely still unknown by so many people. They will generally return some result that needs attention. In document analysis, search engines look at whether they find the search terms in important areas of the document-the title, the metadata, the …

As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it's an image, video or words on a web page, awesome content - content that's unique, useful and meets the expectations of web visitors and search engines …

The sheer apparent complexity of SEO is enough to turn some people away entirely. Be open to targets you wouldn't normally consider. When you add a new page to your website under the blog section, for example, you add a 'slug' onto the end of the URL structure that is …

The most common solutions to fix this consist of using absolute path URLs (including the "http://www.domain.com" portion) coupled with ensuring that canonical URLs always use the HTTP version. When you create your SEO content be sure to give users what they are looking for. If they are …

Having proper meta tags is essential. There are two main camps when it comes to hosting technologies: Linux and Microsoft Windows. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you'll get in front …

The best thing is that even search engines also considered social media signals in their rankings. Logos with high stimulus codability evoke consensual meanings within a culture or subculture. Titles for your pages should be a good summary of the content that is on the page and your keywords should …

If you were to build a house and the foundation was in terrible condition, you'd have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Over time, consumers obtain sufficient information …

Understanding how buyers make purchase decisions helps the marketing team achieve this goal. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right …

Google's mission statement is to organize the web. Google does not like automation when it comes to building the main content of a text-heavy page; that's clear in 2018. Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. If you …

Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. There's no denying that a website's popularity correlates with how high it ranks in search engine results, and in a way, backlinks are …

One ideal time to attempt to influence the decision-making process will be when the consumer has not yet made up his mind. For example, on a Windows-based system you cannot have the files a.html and A.html residing in the same directory, as they are considered to be the …

If you aren't at least moving in the direction with your content, then it's possible that your blogging efforts could actually be harming your website's overall rankings. Your content strategy needs to address all aspects of content: creation, modification, dissemination, and archival. Don't use hidden text or links on your …

What brings the traffic brings the thunder, then the rain. A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. Most users want fast answers, and they only look beyond the first page …

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

Intriguing, different, and unique advertising captures attention and can inspire talk among people. And the common belief is people generally scan and review the first two pages of the SERP. A logo should complement the brand name and not overpower it, the product's packaging, or the product itself. This process …

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single "right" way. It will vary based on your …

SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords. Perhaps the most commonly known aspect of SEO, the feature …

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere …

SEO requires so much content because it wants to grow. Google doesn't want to see a stagnant, unchanging website. It wants to know you're building up strong, useful and relevant content so it can deliver the best results for every search. Create serious value by developing really well targeted 'content …

Getting free hits from organic results can minimize or eliminate the need to use PPC campaigns. A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. While producing incredible …

Although Google may be the top dog in North America and Europe, it is not necessarily so in other parts of the world. In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank. While direct measurements of behaviour have the …

Consumers and businesses look for brands that offer the best value, which is a balance between quality and price. Concentrate on 20% to 30% of your target audience when writing a copy. Write content that's appealing to people who are most likely to convert. The higher a website appears on …

Search engine algorithms will continue to become more sophisticated. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. In a time when attention spans are shorter than ever, you'd expect that shorter and easier to read posts would be winning points …

If you know what you're writing, why you're writing it and who you're writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. A short click, on the other hand, is when …

Search engine indexing is closely tied to the associated search engine algorithms. In order to have that rank on the search results page, it's takes a lot of effort and time. Although Google's search results are provided at a page level, Google also likes to have a sense of what …

A marketing communications planning program will often be based on information derived from communications research. SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last …

Of course, on advertising-supported sites like those, a controversial blog that generates page views also generates ad revenues from additional eyeballs. The lifetime value figure for a customer or market segment estimates the present value of future profits the individual or segment will generate over a lifetime relationship with a …

Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. Now, in modern SEO, we have to do really really good content to earn those quality links. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of …

The best part of off-page optimization is that there are a handful of proven techniques you can start using today to improve your SERPs on the world's largest search engine. The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. Their …

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn't exceed the recommended maximum of 150 words. These keywords are designed to users in a specific geographical area. Good link campaigns …

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it's too late. If you don't have SEO in mind from the initial strategy session, you're going to lose what you took so much time and effort to build. A link from …