Your landing pages play a huge role in your search engine optimisation efforts. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus is on quality over quantity. Get a clear …

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds …

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to …

Why is my site ranked above the fold? The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to …

The best keywords are ones that don't have much competition. Try long-tail keywords - these are three- to six-word keywords that are extremely specific and tend to have less competition for them. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures …

In general, slow sites waste everyone's time and tend to be a big distraction to your web visitors. Marketers seek to engage all current and prospective customerswith the brand in order to achieve success. Google is using many of its own or acquired tools and services to retain its grip …

Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. Today, obtaining links is much more than just link building; it's a part of a content marketing, strategic marketing, public relations and social media effort to get in front of …

That is the reason why same search string generates different results in different search engines having distinct algorithms. When buying domain names, you should consider several factors, including the domain name size (in characters), the domain registration period (in years), keyword-rich domain names, and nonsensical domain names. Closely tied with …

However, consider that Google is judging the content of eCommerce websites similar to regular content sites. This is the maximum number of letters and spaces displayed as a Google title. Search engine optimization has become less about getting a single site ranked in the number one position and more about …

Why do we need it? The majority of learning can be done online, but some should be done in real life. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Markets can also be identified using psychographic, generational, and geographic delineations.

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In the past you could use search engine submission software, but Google now prevents this - and prevents spammers bombarding it with new sites - by using a CAPTCHA, a challenge-response test to determine whether the user is human, on its Add URL page. Maybe your baby is a little less attractive …

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. "SEO" refers to search engine optimization, or the process of optimizing a …

Instagram, a mobile photo and video social sharing network owned by Facebook, recently enjoyed an explosion in popularity leading to more than 520 million monthly users. Testimonials are an effective method for promoting services. A quality program identifies customer advocates who exhibit behavioral commitment, emotional connections with the brand, and …

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

Believe me, an agreement won't only save you aggravation and disappointment, it might save your relationship. Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other …

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. To quote Wikipedia: Web usability is an approach to make web …

This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information …

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then …

Calling for action is important because people tend to delete e-mails after they read them if they aren't told what to do next. Make the content flow easily to keep people intrigued and reading. Obviously every one wants the number one position, but someone has to come second. Now this …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog …

Get contextual links to your site that'll boost your organic performance on search engines. Reputation has become a form of currency on the internet. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Google does not always show the title tags …

For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Sometimes Google throws little wrenches into the machine. Repetition produces patterns and patterns lead to observations. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords …

Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a "sneaky" redirect is when site …

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Niche social networking sites focus on a specific interest, hobby, or demographic group …

Your content isn't relevant to what users are searching for, and doesn't offer a useful answer to their question, causing them to "bounce" back to Google's search results page after visiting your website. Web users, just like television viewers, are becoming immune to advertisements. So you know who your visitors …

A rational appeal follows the hierarchy of effects stages of awareness, knowledge, liking, preference, conviction, and purchase. Geodemographic segmentation combines demographic, psychographic, and geographic information together. I like to use my keywords in the description tag twice -yes, two times. Each robots.txt file only applies to URLs with the …

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. Defined in its most …

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets "smarter", websites that do so are positioned to …

This is rarely relevant to users, could change in the future and make URLs more lengthy. The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. There is no optimal number of words on a page for placement in Google. Your competitors …

Once you discover blogs in your area, you have to reach out to that blogger, who may, or may not agree to a mutually beneficial link building strategy, once he or she agrees, you have to write the post, making sure to adhere to quality control, submit the post, and …

SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords. Websites that continuously pour their heart and soul into all …

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into …

Longer posts provide more value for readers, but only if they're of great quality. The ability for a piece of content to earn natural links that positively contribute to a website's link graph is directly proportional to that contents value. In other words, the more valuable the piece of content …

Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Thin content can be defined as content with little or no added value. In business, regardless of the …

Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In …

URL - This is the actual address where the page lives. This isn't super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs. Quality content, in other words lots of original, error-free text organized …

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you've come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings …

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Consumers who see commercials featuring one or two benefits learn about a brand's characteristics. 80 percent of Americans have researched a product online before making a purchase Regardless …

Reaching out to random people and asking them to share your stuff isn't really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it with …

SEOs have a weird way to describe this voting process; they call it "link juice." If an authoritative site, we'll say Wikipedia for example, links to you, they're passing you "link juice." Remember, Google doesn't like content written for SEO purposes. The overall goal is to increase the level of …