The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. To quote Wikipedia: Web usability is an approach to make web …

This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information …

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then …

Calling for action is important because people tend to delete e-mails after they read them if they aren't told what to do next. Make the content flow easily to keep people intrigued and reading. Obviously every one wants the number one position, but someone has to come second. Now this …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog …

Get contextual links to your site that'll boost your organic performance on search engines. Reputation has become a form of currency on the internet. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Google does not always show the title tags …

For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Sometimes Google throws little wrenches into the machine. Repetition produces patterns and patterns lead to observations. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords …

Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a "sneaky" redirect is when site …

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Niche social networking sites focus on a specific interest, hobby, or demographic group …

Your content isn't relevant to what users are searching for, and doesn't offer a useful answer to their question, causing them to "bounce" back to Google's search results page after visiting your website. Web users, just like television viewers, are becoming immune to advertisements. So you know who your visitors …

A rational appeal follows the hierarchy of effects stages of awareness, knowledge, liking, preference, conviction, and purchase. Geodemographic segmentation combines demographic, psychographic, and geographic information together. I like to use my keywords in the description tag twice -yes, two times. Each robots.txt file only applies to URLs with the …

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. Defined in its most …

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets "smarter", websites that do so are positioned to …

This is rarely relevant to users, could change in the future and make URLs more lengthy. The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. There is no optimal number of words on a page for placement in Google. Your competitors …

Once you discover blogs in your area, you have to reach out to that blogger, who may, or may not agree to a mutually beneficial link building strategy, once he or she agrees, you have to write the post, making sure to adhere to quality control, submit the post, and …

SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords. Websites that continuously pour their heart and soul into all …

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into …

Longer posts provide more value for readers, but only if they're of great quality. The ability for a piece of content to earn natural links that positively contribute to a website's link graph is directly proportional to that contents value. In other words, the more valuable the piece of content …

Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Thin content can be defined as content with little or no added value. In business, regardless of the …

Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In …

URL - This is the actual address where the page lives. This isn't super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs. Quality content, in other words lots of original, error-free text organized …

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you've come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings …

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. Consumers who see commercials featuring one or two benefits learn about a brand's characteristics. 80 percent of Americans have researched a product online before making a purchase Regardless …

Reaching out to random people and asking them to share your stuff isn't really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it with …

SEOs have a weird way to describe this voting process; they call it "link juice." If an authoritative site, we'll say Wikipedia for example, links to you, they're passing you "link juice." Remember, Google doesn't like content written for SEO purposes. The overall goal is to increase the level of …

Among these extensions, you will almost always use .com, .net, and/or .org. Smartphone users have Cortana, Google Now, and Siri to help them while they are on the go. When beginning an advertising program, deciding whether to use an in-house advertising group or an external advertising agency constitutes the …

A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. Only if your site is completely Flash based …

ake sure it's easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub or resource library that includes all of your in-depth cornerstone content. If you want to get good rankings on Google …

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Best of all, Tell a Friend is another no-brainer when it comes to onsite marketing. People often click away from a site if they do not get what is suggested to them; some …

SEO is difficult, not because its technical, it's difficult because it's largely still unknown by so many people. They will generally return some result that needs attention. In document analysis, search engines look at whether they find the search terms in important areas of the document-the title, the metadata, the …

As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it's an image, video or words on a web page, awesome content - content that's unique, useful and meets the expectations of web visitors and search engines …

The sheer apparent complexity of SEO is enough to turn some people away entirely. Be open to targets you wouldn't normally consider. When you add a new page to your website under the blog section, for example, you add a 'slug' onto the end of the URL structure that is …

The most common solutions to fix this consist of using absolute path URLs (including the "http://www.domain.com" portion) coupled with ensuring that canonical URLs always use the HTTP version. When you create your SEO content be sure to give users what they are looking for. If they are …

Having proper meta tags is essential. There are two main camps when it comes to hosting technologies: Linux and Microsoft Windows. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you'll get in front …

The best thing is that even search engines also considered social media signals in their rankings. Logos with high stimulus codability evoke consensual meanings within a culture or subculture. Titles for your pages should be a good summary of the content that is on the page and your keywords should …

If you were to build a house and the foundation was in terrible condition, you'd have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Over time, consumers obtain sufficient information …

Understanding how buyers make purchase decisions helps the marketing team achieve this goal. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right …

Google's mission statement is to organize the web. Google does not like automation when it comes to building the main content of a text-heavy page; that's clear in 2018. Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. If you …

Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. There's no denying that a website's popularity correlates with how high it ranks in search engine results, and in a way, backlinks are …

One ideal time to attempt to influence the decision-making process will be when the consumer has not yet made up his mind. For example, on a Windows-based system you cannot have the files a.html and A.html residing in the same directory, as they are considered to be the …