Write about URLs

Put simply, copywriting is writing to persuade, convert, and sell. This kind of evergreen content is usually longer than an average blog post. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Many site owners create …

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Write about organic links

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can …

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Answered - your burning questions about white hat SEO

SEO marketing seeks to connect with consumers to create buzz. Companies sponsor individuals as agents or advocates to introduce new products, share information, and announce special events. A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other …

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Be clear, truthful and accurate when it comes to SEM

The website with the most links, as well as the most valuable links, wins a higher "rank" in popularity. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. 80 percent of Americans have researched a product online before making …

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Beginner's guide to landing pages

When a consumer deems a product to be important, it becomes more likely she will engage in an external search. Mobile features a unique form of two-way communication that differs from text messaging, social media, and the internet. Google plus is still pretty new but the way I see it …

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Can forums help improve my search engine placement?

Your landing pages play a huge role in your search engine optimisation efforts. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus is on quality over quantity. Get a clear …

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Consider scraping at the inception

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds …

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Create a search marketing strategy based on SERPs

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to …

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Enthusiastic about onsite SEO

Why is my site ranked above the fold? The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to …

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How to really understand RSS feeds

The best keywords are ones that don't have much competition. Try long-tail keywords - these are three- to six-word keywords that are extremely specific and tend to have less competition for them. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures …

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How we improved our link bait in two days

In general, slow sites waste everyone's time and tend to be a big distraction to your web visitors. Marketers seek to engage all current and prospective customerswith the brand in order to achieve success. Google is using many of its own or acquired tools and services to retain its grip …

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Interesting facts I bet you never knew about non reciprocal links

That is the reason why same search string generates different results in different search engines having distinct algorithms. When buying domain names, you should consider several factors, including the domain name size (in characters), the domain registration period (in years), keyword-rich domain names, and nonsensical domain names. Closely tied with …

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Is this the end of dynamic pages as we know it?

However, consider that Google is judging the content of eCommerce websites similar to regular content sites. This is the maximum number of letters and spaces displayed as a Google title. Search engine optimization has become less about getting a single site ranked in the number one position and more about …

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It's a win-win strategy with an emphasis on link exchanges

Why do we need it? The majority of learning can be done online, but some should be done in real life. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Markets can also be identified using psychographic, generational, and geographic delineations.

Your …

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Learn from these mistakes before you learn about web crawlers

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. "SEO" refers to search engine optimization, or the process of optimizing a …

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Learn to do long tail search like a pro

Instagram, a mobile photo and video social sharing network owned by Facebook, recently enjoyed an explosion in popularity leading to more than 520 million monthly users. Testimonials are an effective method for promoting services. A quality program identifies customer advocates who exhibit behavioral commitment, emotional connections with the brand, and …

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Lets look at our approach to mobile search

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

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Meaty meta descriptions may affect your hits tactics

This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information …

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More importance is given to html

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then …

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Optimize page titles

Calling for action is important because people tend to delete e-mails after they read them if they aren't told what to do next. Make the content flow easily to keep people intrigued and reading. Obviously every one wants the number one position, but someone has to come second. Now this …

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People still ask me about meta tags and its importance today

For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Sometimes Google throws little wrenches into the machine. Repetition produces patterns and patterns lead to observations. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords …

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SEO brings in traffic, and gives your revenues a big hike

Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a "sneaky" redirect is when site …

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Self-publishing Parasite SEO based purely on URLs

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Niche social networking sites focus on a specific interest, hobby, or demographic group …

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So, does true white hat SEO really exist?

Your content isn't relevant to what users are searching for, and doesn't offer a useful answer to their question, causing them to "bounce" back to Google's search results page after visiting your website. Web users, just like television viewers, are becoming immune to advertisements. So you know who your visitors …

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Take the stress out of 301 redirects

A rational appeal follows the hierarchy of effects stages of awareness, knowledge, liking, preference, conviction, and purchase. Geodemographic segmentation combines demographic, psychographic, and geographic information together. I like to use my keywords in the description tag twice -yes, two times. Each robots.txt file only applies to URLs with the …

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The best advice I've listened to about stickiness

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. Defined in its most …

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The steps needed for putting webmaster tools into action

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets "smarter", websites that do so are positioned to …

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The worst advice I've heard about sitemaps

This is rarely relevant to users, could change in the future and make URLs more lengthy. The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. There is no optimal number of words on a page for placement in Google. Your competitors …

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Think about conversion rates from the start

Once you discover blogs in your area, you have to reach out to that blogger, who may, or may not agree to a mutually beneficial link building strategy, once he or she agrees, you have to write the post, making sure to adhere to quality control, submit the post, and …

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Unexpected ways SERPs can help with getting your website noticed

SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords. Websites that continuously pour their heart and soul into all …

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Useful tips from experts in non reciprocal links

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into …

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What are the parts of an individual communications model?

Longer posts provide more value for readers, but only if they're of great quality. The ability for a piece of content to earn natural links that positively contribute to a website's link graph is directly proportional to that contents value. In other words, the more valuable the piece of content …

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When your use of walled garden sites becomes obsessive

Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Thin content can be defined as content with little or no added value. In business, regardless of the …

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Which principles should SEO copywriters never neglect?

Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In …

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