The more you can make it look a human-made every page on a page by page basis with content that doesn't appear exactly in other areas of the site - the more Google will 'like' it. Writers and content creators are so focused on creating content optimised for KWs, that the …

So getting your website higher in the search engines is extremely important. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. The …

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. Those new to SEO …

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. What happens when you search for information? Search engines exist to present their users with quality content - if they didn't, then they nobody would use them. So they …

Brand infringement remains both a domestic and international problem. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The …

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. Creating an XML based sitemap isn't difficult …

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won't be able to expose your site to potential customers. Always remember, "Content is King …

Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope! For experienced marketing teams, the content creation process has become a high-level assembly line. To create an optimized web store, you need to have …

Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Instead of buying links, you …

During this phase we also perform tasks like keyword research (for existing pages), "on page" SEO corrections, schema markups and more. In the future, the growth of international e-commerce will continue to rise. When it comes to long-term SEO strategies, there are so many tactics to consider. Think of the …

The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say "vacation rentals" five times in 100 lines of code, those phrases will stand out much more than if …

search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Think Like Your Customer - When creating a basic keyword list, you should start of …

The most effective way to boost your website's indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you've created links to and from …

You need to create a real sense of personality with your brand if you want to engage with customers on a personal level. Just imagine a fraction of those 14 billion searches happen for your business. Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's …

Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Most business orders rely on SEO …

Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. Google is using many of its own or acquired tools and services to retain …

The things that we do today very rarely are going to affect change tomorrow, next week, or maybe even this month. This is because there are hundreds of factors that weigh in to number one rankings and exact match domains are no longer a sure thing. Google wants to reward …

According to Forrester Research, U.S. Rather than focusing on keyword density, you may want to pay more attention to LSI. A testimony from a current customer relays a succinct description of the benefits or attributes of the service. Goals guide marketers by providing a clear idea of what the …

By understanding how to write for humans and optimize for search engines, you can make sure your content ranks for the right search terms to reach the right audience. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around …

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site …

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages …

Write interesting and creative content that you know people will share with others. Unfortunately, while looking to build natural links, most webmasters often neglect a very important aspect: preparing your site for link building. The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning …

If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. As …

Having a company blog can really help with your SEO efforts. It's something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you're writing your posts, it's important to make them as SEO-friendly as possible in order to …

Web analytics are used to develop behavior-targeted email campaigns. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. If you can't create informative blog posts, which are written in an engaging manner, then even the best search engine …

Your title tag on the SERPs will induce your click-through-rates. Let's see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Sites supposedly targeted by Fred reported a strong …

An advertising analysis states the primary advertising strategy and budget to be used to achieve advertising objectives. Learning means excitement for your brain; think of it as a data party. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Geo-targeting is …

That means the days of the Yellow Pages, door knockers and telemarketers are over. The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. When you are trying to figure what keywords are …

Make it easy to share pages on social media. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes …

SEO isn't just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. This assesses if your own website can be made much more profitable. Any rapid increase in traffic …

What sets Yahoo! With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you're a business that is need of a constant flow of customers, this is the only tactic that you need. Now, the actual content …

And the major definitive terms in your query are keywords. More and more, the use of SEO is becoming important for the overall success of digital marketing. Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is …

For humans this will not be possible, but for search engine, this is every day's work. So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. Both Search Console and Google Analytics have a huge …

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. They are often more willing to visit stores or search online prior to making decisions. Keep your descriptions under 150 characters to …

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. Educated individuals are more inclined to spend time searching for information. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet …

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. In a small business, just one (or very few) individuals will be doing everything. After the SEO plan is approved, the implementation phase can start. With the many different resources …

This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. There are thousands of millions of pages on the …

The individual does not evaluate brands or think about product attributes. Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Although …

Most webmasters believe Google crawls their website in one go and will continue until everything's crawled. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your …

Since the ascent of Google as the world's #1 search engine, links have been the primary concern of most SEO practitioners. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your …