Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. Google is using many of its own or acquired tools and services to retain …

The things that we do today very rarely are going to affect change tomorrow, next week, or maybe even this month. This is because there are hundreds of factors that weigh in to number one rankings and exact match domains are no longer a sure thing. Google wants to reward …

According to Forrester Research, U.S. Rather than focusing on keyword density, you may want to pay more attention to LSI. A testimony from a current customer relays a succinct description of the benefits or attributes of the service. Goals guide marketers by providing a clear idea of what the …

By understanding how to write for humans and optimize for search engines, you can make sure your content ranks for the right search terms to reach the right audience. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around …

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site …

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages …

Write interesting and creative content that you know people will share with others. Unfortunately, while looking to build natural links, most webmasters often neglect a very important aspect: preparing your site for link building. The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning …

If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. As …

Having a company blog can really help with your SEO efforts. It's something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you're writing your posts, it's important to make them as SEO-friendly as possible in order to …

Web analytics are used to develop behavior-targeted email campaigns. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. If you can't create informative blog posts, which are written in an engaging manner, then even the best search engine …

Your title tag on the SERPs will induce your click-through-rates. Let's see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Sites supposedly targeted by Fred reported a strong …

An advertising analysis states the primary advertising strategy and budget to be used to achieve advertising objectives. Learning means excitement for your brain; think of it as a data party. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Geo-targeting is …

That means the days of the Yellow Pages, door knockers and telemarketers are over. The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. When you are trying to figure what keywords are …

Make it easy to share pages on social media. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes …

SEO isn't just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. This assesses if your own website can be made much more profitable. Any rapid increase in traffic …

What sets Yahoo! With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you're a business that is need of a constant flow of customers, this is the only tactic that you need. Now, the actual content …

And the major definitive terms in your query are keywords. More and more, the use of SEO is becoming important for the overall success of digital marketing. Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is …

For humans this will not be possible, but for search engine, this is every day's work. So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. Both Search Console and Google Analytics have a huge …

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. They are often more willing to visit stores or search online prior to making decisions. Keep your descriptions under 150 characters to …

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. Educated individuals are more inclined to spend time searching for information. To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet …

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. In a small business, just one (or very few) individuals will be doing everything. After the SEO plan is approved, the implementation phase can start. With the many different resources …

This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. There are thousands of millions of pages on the …

The individual does not evaluate brands or think about product attributes. Whether we like it or not, SEO isn't simply "plug n' play", and it won't automatically look after itself. You'd be surprised, however, at the ROI you can achieve with a few hours of focused outreach every month. Although …

Most webmasters believe Google crawls their website in one go and will continue until everything's crawled. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your …

Since the ascent of Google as the world's #1 search engine, links have been the primary concern of most SEO practitioners. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your …

If I can tell this, so can Google. Google Ranking is very important for any business or individual on the web today. It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you'll be sure that …

Some may think only about ranking in the SERP without even bothering about their users. The five advertising goals of building image, providing information, being persuasive, supporting other marketing efforts, and encouraging action are not separate from each other. Once rendered in the web browser, the PHP code will show …

Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these …

SEO is no longer just for large enterprises; Use Fetch as Google to test whether Google can crawl and index important pages within your site. SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. Getting to the top of …

Like news articles, content that includes statistical reports will also go out of date. Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a …

SEO is an integral part of any digital marketing strategy. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. It can be doorway pages. Let me explain …

A tool that is useful for keeping track of your character count is Nightbird. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. In my mind, winning in organic SEO is about doing the right thing and making your best effort to …

Google doesn't determine a "brand" like you and I do - the algorithm looks at quality signals dictating the authority or "brand" power of a website. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to …

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. The average conversion rate for mobile-optimized sites is 3.4 percent compared …

Modern SEO, now, kind of has two major areas. Put it on your outdoor signs. If you're an SEO-newbie you'll probably hear lots of new and complicated terms. Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work.

Interesting facts I bet you never knew …

The objective of search engine optimization is for a website to rank well in the SERPs. To achieve this goal, Google has to consider a website relevant. Make it easy to share pages on social media. The ROI is just not there to warrant the additional work. The communications planning …

Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). They also create an avenue for new traffic to visit your website.: Right now, if you're an SEO specialist, you would want to have anything and everything you can get your hands …

While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order …

They spend promotional dollars carefully. Try to keep page URLs short while still making sure they accurately describe the content of each page. Anchor texts are often highlighted or underlined so that the clickable text elements differ from the rest of a text. When done properly, internal linking will help …

Only the descriptive link text is shown on the internet page. The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. Many companies encounter the brand parity problem, which takes place when consumers conclude that few tangible distinctions exist between competing brands …