It can be fairly time consuming, so for the best results we'd recommend making the most of the best SEO agency services in the UK. The time commitment is minimal; in 20 minutes of talking, you can create an entire episode. I'm on the lookout for SEO specialist . Similarly, Linux …

Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it's used by Google to determine between 'keyword stuffed' articles and genuinely relevant content. Delivering your messages by combining different tools and types of media is an effective way to market your business, but you'll …

The story has it that Google Panda was released precisely to tackle the problem of thin content. Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help …

With that said, I would recommend any new website or domain to utilize SSL encryption. These "topic keywords" are generally more extended phrases than traditional keywords. Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those …

The vast majority of links can be removed easily by writing to the webmaster of the site in question. Hopefully, blog comments are already a part of your offsite SEO strategy, or at least a part of your overall online reputation marketing strategy. It's considered sustainable and effective. I could …

A strategy on Facebook might not work so well on Twitter. Internal links, which exist on your own domain and point to pages within that domain, do pass some value (and also make it easier for search engines to properly categorize and understand the layout of your site), but external …

These can be a great way to structure content within the content itself, rather than relying completely on the webpage's presentation. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. Images and video can make any piece of content more engaging …

When a website wants a piece of content to be representative of a "thing" - like a profile page, an event page, or a job posting - its code needs to be marked up properly. Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages …

Nonetheless, each one will present you with the search form and a SERP with relevant links. earch engines don't read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. Target links …

If you don't want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site 'fit in' with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website …

Add more value to your words. If you can say something in fewer words, do so. However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages …

To "optimize" for a mobile-first index, make sure that what you serve to mobile users is the version of the content you'd want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Coupled with …

Organic results can be lifted up with the combination of conversion and SEO plans. In the emerging days of the Web, directories were built to help users navigate to various websites. Do not confuse search engine verticals with vertical search engines (which specialize in specific areas or data). Recently, I …

Predicting the advancing social waves happens when you are looking for traffic from a certain subset of people and have been studying personas. When you create an epic, evergreen piece of content, other bloggers and websites will be more likely to link to it. Reach out to other websites and …

The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. If you're looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content …

What about economic status? This is a misleading line of logic. Ultimately, SEO done correctly can land your website on the first page of the SERP's (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the …

Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Any business with a bonafide brick-and-mortar location is eligible …

High-quality, timeless content performs better in search engines than short-lived articles. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. In business-to-business programs, social media generates leads to be followed up by members of sales staff, including field salespeople …

I never block Google from working out my own content. Media service companies negotiate and purchase media packages (called media buys) for companies. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they'll be happy with paid ads …

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. And don't …

You can choose your database platform independent of other architectural elements due to easy operability with different development platforms. In most cases, overt solicitations for products or services aren't welcome. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in …

SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. When search engines read …

Write a new and better title. So how do you resolve this? Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. Visually, I prefer a handcrafted rocking horses UK . I'm on the lookout for local organic fruit delivery . Who are …

It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. The number of backlinks is an indication of the popularity or importance …

The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites" or sites that let you post stuff. Now tweeting a link into the abyss won't do you anything, but profiles, status pages, etc. do carry some weight …

The communications model provides the foundation for advertising and marketing programs. As search engines continue to mature and their understanding of concepts deepen, businesses will need to think carefully about the content they create and how it is presented to users. Links to page resources such as images, CSS and …

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called "Rankbrain" and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Lastly, and probably most …

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. When you delete one or more posts or pages …

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. Adding your keyword phrase in this fashion is relatively natural …

It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic …

In a modern SEO world where the word 'content' is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the 'content war'. Thin content can be identified as low quality pages that add little …

Focus on keywords that have higher search volume but don't neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. In other words, a benchmark constitutes a baseline to be used in assessing future outcomes. Perceptions and folklore about a campaign's results …

Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. By properly using HTML tags, on-page linking, and internal backlinking, you …

Many webmasters use titles or descriptions that include words or phrases like "and more" or "world's biggest selection of." I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you can …

If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search …

Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand. Consumers and businesses look for brands that …

The "title tags", or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

Build your site with a logical link structure. Every page should be reachable from at least one static text link. Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature …

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. SEO isn't just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to …

Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well covered by unrelated sites. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of …