ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. When you delete one or more posts or pages …

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. Adding your keyword phrase in this fashion is relatively natural …

It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic …

In a modern SEO world where the word 'content' is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the 'content war'. Thin content can be identified as low quality pages that add little …

Focus on keywords that have higher search volume but don't neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. In other words, a benchmark constitutes a baseline to be used in assessing future outcomes. Perceptions and folklore about a campaign's results …

Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. By properly using HTML tags, on-page linking, and internal backlinking, you …

Many webmasters use titles or descriptions that include words or phrases like "and more" or "world's biggest selection of." I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you can …

If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search …

Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand. Consumers and businesses look for brands that …

The "title tags", or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression …

Build your site with a logical link structure. Every page should be reachable from at least one static text link. Find potential websites to acquire links from. To do this, we want to go to our trusty Google search and conduct a few searches. These searches use a hidden feature …

Never Repeat to much your Keyword with Bold / Emphasis. It makes your article unreadable and hurt user experience. SEO isn't just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to …

Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well covered by unrelated sites. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of …

So, what it can do, how long it takes, how much it costs, the effort involved. The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Marketing communications either reinforce what consumers already believe about a brand or try to shift …

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. It seems the world is going mobile, with many …

Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe. There are a few things that feed into this but I …

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. The key to creating …

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO... and they often fail. An evoked set might be reviewed during both the information search and evaluation stages of the buying decision-making process. One …

Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. That's …

Many Internet marketers debate the importance of on-page optimization when it comes to Google. SEO today is more of a holistic approach, and it works together with other aspects of digital marketing on a daily basis. Customer reviews also significantly improve the user experience by adding third-party credibility to your …

One of the best ways to learn about you and your market is to study your online competitors. Although search engines can read text, they can't read an image. That's where "alt tags", or "alternative text", comes in. You need to build content promotion into your content. This is the …

The field of search engine optimization was once focused on one major goal: harvesting intent from search. Mental exercises have a positive impact on the information search process. A catchy headline reels readers in, but how do you get them to continue reading? Use subheads. Links have always been a …

When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. It's advised to provide affiliates with the same product feeds that are given to other 3rd party vendors who sell or promote …

This is in contrast to other internet marketing methods such as pay-per-click (PPC), in which websites bid for a designated advertising space on a publisher website and pay the publisher every time their ad is clicked. The key is to tackle a topic that doesn't change over time and to …

Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Advertising achieves other goals, such as providing information to both consumers and business buyers. While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO …

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. The good news is that Firefox and Google Chrome have a variety of plugins you can use to make your final …

As an individual on LinkedIn, you can - among other things - use the site to establish a professional profile and control one of the top search results for your name, build a broad network of professional connections whose knowledge you can tap into, and discover new business opportunities. Evergreen content will …

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The best thing is that even search engines also considered social media signals in their rankings. Further, many SEO specialists claim that people don't see …

While it is important to include strong keywords in your content and not "over-optimize," there is nothing indicating that search engines favor a particular density. To become a powerful marketing gorilla, fish where your fish are. If an SEO tactic worked for one website that does not mean the same …

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make …

The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts of cognitive, affective, and conative elements. There is no registration or fee. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links …

I'll show you stepby-step what you need to know to ensure that your web pages are 100 percent optimized for Google and other major search engines. The method also experiences the disadvantage of failing to allocate money for special needs or to combat competitive pressures. In the international arena, effective …

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. It is important to have at least one keyword in your title. In addition, you should have your …

The more you can make it look a human-made every page on a page by page basis with content that doesn't appear exactly in other areas of the site - the more Google will 'like' it. Writers and content creators are so focused on creating content optimised for KWs, that the …

So getting your website higher in the search engines is extremely important. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. The …

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. Those new to SEO …

Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. What happens when you search for information? Search engines exist to present their users with quality content - if they didn't, then they nobody would use them. So they …

Brand infringement remains both a domestic and international problem. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The …

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. Creating an XML based sitemap isn't difficult …

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won't be able to expose your site to potential customers. Always remember, "Content is King …