Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Any business with a bonafide brick-and-mortar location is eligible …

I never block Google from working out my own content. Media service companies negotiate and purchase media packages (called media buys) for companies. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they'll be happy with paid ads …

The communications model provides the foundation for advertising and marketing programs. As search engines continue to mature and their understanding of concepts deepen, businesses will need to think carefully about the content they create and how it is presented to users. Links to page resources such as images, CSS and …

If you happen to come across a page on the web that has the label SEO or Search Engine Optimization) Made Easy, then you might do a double take. Such a website is making its own claim that it is part of the top results pages of the successful search …

Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well covered by unrelated sites. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of …

The more you can make it look a human-made every page on a page by page basis with content that doesn't appear exactly in other areas of the site - the more Google will 'like' it. Writers and content creators are so focused on creating content optimised for KWs, that the …

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it. Those new to SEO …

Brand infringement remains both a domestic and international problem. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The …

SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won't be able to expose your site to potential customers. Always remember, "Content is King …

Write interesting and creative content that you know people will share with others. Unfortunately, while looking to build natural links, most webmasters often neglect a very important aspect: preparing your site for link building. The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning …

Having a company blog can really help with your SEO efforts. It's something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you're writing your posts, it's important to make them as SEO-friendly as possible in order to …

And the major definitive terms in your query are keywords. More and more, the use of SEO is becoming important for the overall success of digital marketing. Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is …

This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. There are thousands of millions of pages on the …

Like news articles, content that includes statistical reports will also go out of date. Numerous tools are available that allow you to keep tabs on your website, traffic sources, and user engagement. The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a …

SEO is an integral part of any digital marketing strategy. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. It can be doorway pages. Let me explain …

Modern SEO, now, kind of has two major areas. Put it on your outdoor signs. If you're an SEO-newbie you'll probably hear lots of new and complicated terms. Introducing deviations could be counterproductive and could hinder (or confuse) the benefits of other work.

Interesting facts I bet you never knew …

Only the descriptive link text is shown on the internet page. The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. Many companies encounter the brand parity problem, which takes place when consumers conclude that few tangible distinctions exist between competing brands …

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. If you're …

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. If the mobile version of the site differs from desktop for some reason, this should also be included under SEO. Too many low-quality pages might cause you site wide issues in the future, not …

Organizations have spent millions of dollars selecting, meshing, and promoting brand names and logos. In particular, the Penguin update sought to identify sites that bought backlinks, or used link networks to gather Beware of people who proclaim "I've got a buddy who works at Google or claim inside knowledge of …

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. People download deals from companies, read …

Lots of repeat customers will pay more to have special privileges. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic …

Put simply, copywriting is writing to persuade, convert, and sell. This kind of evergreen content is usually longer than an average blog post. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. Many site owners create …

The website with the most links, as well as the most valuable links, wins a higher "rank" in popularity. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. 80 percent of Americans have researched a product online before making …

That is the reason why same search string generates different results in different search engines having distinct algorithms. When buying domain names, you should consider several factors, including the domain name size (in characters), the domain registration period (in years), keyword-rich domain names, and nonsensical domain names. Closely tied with …

Believe me, an agreement won't only save you aggravation and disappointment, it might save your relationship. Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other …

Get contextual links to your site that'll boost your organic performance on search engines. Reputation has become a form of currency on the internet. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. Google does not always show the title tags …

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. Defined in its most …

Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In …

URL - This is the actual address where the page lives. This isn't super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs. Quality content, in other words lots of original, error-free text organized …

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you've come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings …

Reaching out to random people and asking them to share your stuff isn't really a promising and efficient tactic. We need to find people who already expressed interest toward a specific topic. These people, when approached with relevant content, will probably read it, give feedback or even share it with …

As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it's an image, video or words on a web page, awesome content - content that's unique, useful and meets the expectations of web visitors and search engines …

Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results. There's no denying that a website's popularity correlates with how high it ranks in search engine results, and in a way, backlinks are …

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere …

Folding pages in a sequence and presenting a canonical URL for a group of pages has numerous benefits. Now, in modern SEO, we have to do really really good content to earn those quality links. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of …

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it's too late. If you don't have SEO in mind from the initial strategy session, you're going to lose what you took so much time and effort to build. A link from …

However, the more noticeable results that a user will see when using a Search Engine is generally the contents of the Description Meta tag. My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of …

Marketers can depict a tool as durable, convenient, or handy to use. Google has been trying to understand social. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce …