Indicate the location of a computer or network for help with SEO

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called "Rankbrain" and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Lastly, and probably most …

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Fresh ideas on how to improve your page impressions

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. When you delete one or more posts or pages …

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Fun with indexed pages for now

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. The key to creating …

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Add a Pin It plugin to your site

The field of search engine optimization was once focused on one major goal: harvesting intent from search. Mental exercises have a positive impact on the information search process. A catchy headline reels readers in, but how do you get them to continue reading? Use subheads. Links have always been a …

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The infamy behind metrics

Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. The best thing is that even search engines also considered social media signals in their rankings. Further, many SEO specialists claim that people don't see …

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What can Twitter teach you about cloaking

While it is important to include strong keywords in your content and not "over-optimize," there is nothing indicating that search engines favor a particular density. To become a powerful marketing gorilla, fish where your fish are. If an SEO tactic worked for one website that does not mean the same …

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Can CTR help improve my search engine placement?

Most webmasters believe Google crawls their website in one go and will continue until everything's crawled. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your …

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Can a techie truly understand site submissions

Since the ascent of Google as the world's #1 search engine, links have been the primary concern of most SEO practitioners. In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your …

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Can a techie truly understand white hat SEO

If I can tell this, so can Google. Google Ranking is very important for any business or individual on the web today. It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you'll be sure that …

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Determining Relevance: Trust your gut when it comes to SEM

Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these …

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Quick tips regarding page impressions

A responsive web design is an essential component of any business, especially if you're offering eCommerce and online retail to your customers. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO') to all the promotional …

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Unexpected ways content can impact your marketing efforts

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. Many webmasters use titles or descriptions that include words or phrases like "and …

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What your mum didn't tell you about trust rank

Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can …

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Who else wants to be successful with plugins

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

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Write about organic links

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can …

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Consider scraping at the inception

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds …

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Create a search marketing strategy based on SERPs

It's sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet. Through blogs and social networking, brand managers can generate awareness and buzz, especially when they locate early adopters who are passionate about the brand and are willing to …

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How we improved our link bait in two days

In general, slow sites waste everyone's time and tend to be a big distraction to your web visitors. Marketers seek to engage all current and prospective customerswith the brand in order to achieve success. Google is using many of its own or acquired tools and services to retain its grip …

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Lets look at our approach to mobile search

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

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Unexpected ways SERPs can help with getting your website noticed

SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords. Websites that continuously pour their heart and soul into all …

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Useful tips from experts in non reciprocal links

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into …

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Actionable tips on html and Pinterest

SEOs have a weird way to describe this voting process; they call it "link juice." If an authoritative site, we'll say Wikipedia for example, links to you, they're passing you "link juice." Remember, Google doesn't like content written for SEO purposes. The overall goal is to increase the level of …

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Determining Searcher Intent and Delivering Relevant, Fresh Content

SEO is difficult, not because its technical, it's difficult because it's largely still unknown by so many people. They will generally return some result that needs attention. In document analysis, search engines look at whether they find the search terms in important areas of the document-the title, the metadata, the …

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Mobile readiness is a confirmed general ranking factor.

One ideal time to attempt to influence the decision-making process will be when the consumer has not yet made up his mind. For example, on a Windows-based system you cannot have the files a.html and A.html residing in the same directory, as they are considered to be the …

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Natural Link Acquisition

If you aren't at least moving in the direction with your content, then it's possible that your blogging efforts could actually be harming your website's overall rankings. Your content strategy needs to address all aspects of content: creation, modification, dissemination, and archival. Don't use hidden text or links on your …

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Opting for Effective Search Engine Optimization

Intriguing, different, and unique advertising captures attention and can inspire talk among people. And the common belief is people generally scan and review the first two pages of the SERP. A logo should complement the brand name and not overpower it, the product's packaging, or the product itself. This process …

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The broken link-building method aided by bread crumbs

Search engine indexing is closely tied to the associated search engine algorithms. In order to have that rank on the search results page, it's takes a lot of effort and time. Although Google's search results are provided at a page level, Google also likes to have a sense of what …

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What you should have asked your teachers about onsite SEO

This option should be on your list of add-ons from an SEO perspective. Remarketing ads should be customized to the products, or similar products, that were viewed on a website or those placed in a shopping basket or on a wish list. Ensure that unique content is provided to these …

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Emphasis on accountability and measurable results

Too many exposures waste resources. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not. Some controversies regarding copytesting remain …

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Go long-tail and forget keyword density

In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work immediately discredited and used against them. That's simply not true. The mobile version of your …

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Headings and social media

It 's because more sites link to the YouTube videos and Wikipedia's listing of "gopher" and it has more authority than the next authoritative sites listed. There are also tools to monitor the rankings, but none can (yet) holistically predict why the changes are happening. Many businesses assume that they …

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Is this the end of Google algorithms as we know it?

A complete IMC plan combines the elements of the marketing mix: products, prices, distribution methods, and promotions. As I'll show you later, having the right link profile, including your URL, variations of the URL, brand name, and target keywords, can help boost search engine results significantly. It's easy to assume …

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