Updating your SEO requires changes to your website's code

One rule of thumb marketers consider, the 75-15-10 breakdown, suggests that 75 percent of the money to be spent on advertising should be used to purchase media time or space, 15 percent to the agency for the creative work, and 10 percent for the actual The search field of practice …

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Are you making these page rank mistakes?

Thin content according to Google is little or no original content. It's super tempting to right (perceived) wrongs online. TLDs that do not have a sponsor operate under policies defined by ICANN. If a search engine makes a page request that isn't served within the bot's time limit (or that …

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Google ranking factors can be affected by SEM

Google, and other search engines like Yahoo and Bing, all tend to love longer content. One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. Although we never encourage keyword stuffing, spend some …

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Questions to ask about page impressions

Rather than separate campaigns for each ethnic group, agencies take a more holistic approach that incorporates insights into various ethnic groups in order to create more universally-appealing messages. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content …

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Taboos about indexed pages that you should know

Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website …

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Think of Search Engine Optimization as the structure

The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have …

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