Essential ingredients for any web page should include onsite SEO

Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. By properly using HTML tags, on-page linking, and internal backlinking, you …

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What can Twitter teach you about sitemaps

So, what it can do, how long it takes, how much it costs, the effort involved. The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Marketing communications either reinforce what consumers already believe about a brand or try to shift …

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Short Story: The truth about citations

One of the best ways to learn about you and your market is to study your online competitors. Although search engines can read text, they can't read an image. That's where "alt tags", or "alternative text", comes in. You need to build content promotion into your content. This is the …

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Small but important things to observe about citations

I'll show you stepby-step what you need to know to ensure that your web pages are 100 percent optimized for Google and other major search engines. The method also experiences the disadvantage of failing to allocate money for special needs or to combat competitive pressures. In the international arena, effective …

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Identify and target the best keyword

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. It is important to have at least one keyword in your title. In addition, you should have your …

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Review your website's design

search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Think Like Your Customer - When creating a basic keyword list, you should start of …

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Be mindful of link exchanges

The things that we do today very rarely are going to affect change tomorrow, next week, or maybe even this month. This is because there are hundreds of factors that weigh in to number one rankings and exact match domains are no longer a sure thing. Google wants to reward …

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Never underestimate the influence of social media

SEO isn't just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. This assesses if your own website can be made much more profitable. Any rapid increase in traffic …

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The back story of organic links

What sets Yahoo! With White Hat tactics, Google is more likely to uphold your rankings as you continue to grow and add more content, so if you're a business that is need of a constant flow of customers, this is the only tactic that you need. Now, the actual content …

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Caution! Links don't count in some cases

Some may think only about ranking in the SERP without even bothering about their users. The five advertising goals of building image, providing information, being persuasive, supporting other marketing efforts, and encouraging action are not separate from each other. Once rendered in the web browser, the PHP code will show …

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Interesting CTR tactics that can help your business grow

A tool that is useful for keeping track of your character count is Nightbird. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. In my mind, winning in organic SEO is about doing the right thing and making your best effort to …

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Is this the end of link research as we know it?

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. The average conversion rate for mobile-optimized sites is 3.4 percent compared …

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Questions to ask about metrics

IT professionals tie IDs and passwords to cookies on each customer's computer in order to customize pages and individual offers. Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. Writing is hard enough when you have to write 500 word …

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Tactics around site submissions

When in doubt, follow your instincts and let your bottom line guide your decisions. Stay away from (Flash) splash screens. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It's …

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Answered - your burning questions about white hat SEO

SEO marketing seeks to connect with consumers to create buzz. Companies sponsor individuals as agents or advocates to introduce new products, share information, and announce special events. A very wise woman once told me that fear holds us back (and she was right). Have the guts to do what other …

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How to really understand RSS feeds

The best keywords are ones that don't have much competition. Try long-tail keywords - these are three- to six-word keywords that are extremely specific and tend to have less competition for them. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures …

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It's a win-win strategy with an emphasis on link exchanges

Why do we need it? The majority of learning can be done online, but some should be done in real life. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Markets can also be identified using psychographic, generational, and geographic delineations.

Your …

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Learn to do long tail search like a pro

Instagram, a mobile photo and video social sharing network owned by Facebook, recently enjoyed an explosion in popularity leading to more than 520 million monthly users. Testimonials are an effective method for promoting services. A quality program identifies customer advocates who exhibit behavioral commitment, emotional connections with the brand, and …

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More importance is given to html

Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then …

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People still ask me about meta tags and its importance today

For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Sometimes Google throws little wrenches into the machine. Repetition produces patterns and patterns lead to observations. Keyword Tool.io uses Google Autocomplete to generate an accurate list of relevant long-tail keywords …

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Take the stress out of 301 redirects

A rational appeal follows the hierarchy of effects stages of awareness, knowledge, liking, preference, conviction, and purchase. Geodemographic segmentation combines demographic, psychographic, and geographic information together. I like to use my keywords in the description tag twice -yes, two times. Each robots.txt file only applies to URLs with the …

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What are the parts of an individual communications model?

Longer posts provide more value for readers, but only if they're of great quality. The ability for a piece of content to earn natural links that positively contribute to a website's link graph is directly proportional to that contents value. In other words, the more valuable the piece of content …

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When your use of walled garden sites becomes obsessive

Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO. Thin content can be defined as content with little or no added value. In business, regardless of the …

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Combine responsive design and nofollow links for Supercharged SEO

ake sure it's easy for website visitors to find your cornerstone content. Create custom promotional images for sidebars or add topics to menu drop-downs when relevant. Or add a hub or resource library that includes all of your in-depth cornerstone content. If you want to get good rankings on Google …

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Quality over quantity when it comes to analysis

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single "right" way. It will vary based on your …

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Set up a separate environment

Getting free hits from organic results can minimize or eliminate the need to use PPC campaigns. A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. While producing incredible …

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Take care when dealing with CTR

Search engine algorithms will continue to become more sophisticated. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. In a time when attention spans are shorter than ever, you'd expect that shorter and easier to read posts would be winning points …

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The philosophy of bread crumbs

The best part of off-page optimization is that there are a handful of proven techniques you can start using today to improve your SERPs on the world's largest search engine. The XML sitemap is extremely useful, just because it tells search engines what pages are actually on your website. Their …

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Updating your SEO requires changes to your website's code

One rule of thumb marketers consider, the 75-15-10 breakdown, suggests that 75 percent of the money to be spent on advertising should be used to purchase media time or space, 15 percent to the agency for the creative work, and 10 percent for the actual The search field of practice …

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Are you making these page rank mistakes?

Thin content according to Google is little or no original content. It's super tempting to right (perceived) wrongs online. TLDs that do not have a sponsor operate under policies defined by ICANN. If a search engine makes a page request that isn't served within the bot's time limit (or that …

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Google ranking factors can be affected by SEM

Google, and other search engines like Yahoo and Bing, all tend to love longer content. One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. Although we never encourage keyword stuffing, spend some …

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Questions to ask about page impressions

Rather than separate campaigns for each ethnic group, agencies take a more holistic approach that incorporates insights into various ethnic groups in order to create more universally-appealing messages. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content …

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Taboos about indexed pages that you should know

Rankings are currently in turmoil, with the Mozcast's weather warning reading both 'foggy and stormy'. Search engines are very clever in reading every little detail about your web page in order to rank all the sites that they store. It is advisable therefore to get some structure in your website …

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Think of Search Engine Optimization as the structure

The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have …

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