What everyone ought to know about reporting

Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand. Consumers and businesses look for brands that …

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Aligning your goals in relation to blogs

Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe. There are a few things that feed into this but I …

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How does a mobile crawl of your website look like?

When it comes to long-term advertising through social media, you need to ensure that you set goals, work on your analytics, and always understand your strengths and weaknesses. It's advised to provide affiliates with the same product feeds that are given to other 3rd party vendors who sell or promote …

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Learn to do link building like a pro

If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Google started penalizing mobile unfriendly sites in 2015. And they're likely crack down even more in the future. If you want to make …

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Make A Decision Without Regret

So getting your website higher in the search engines is extremely important. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. The …

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One important aspect is blogs

Some companies (Black Hats) will happily break the rules to get you to the top in the short term only for you to find you get caught with a Google Penalty that gets you kicked out of search results due to their methods. Creating an XML based sitemap isn't difficult …

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Use dynamically generated page titles for database-driven websites

During this phase we also perform tasks like keyword research (for existing pages), "on page" SEO corrections, schema markups and more. In the future, the growth of international e-commerce will continue to rise. When it comes to long-term SEO strategies, there are so many tactics to consider. Think of the …

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You may be asked about text links in your marketing interview

The most effective way to boost your website's indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you've created links to and from …

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Beginner's guide to plugins

You need to create a real sense of personality with your brand if you want to engage with customers on a personal level. Just imagine a fraction of those 14 billion searches happen for your business. Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's …

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Learn to do web 2.0 like a pro

Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Most business orders rely on SEO …

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Things you most likely didn't know about web crawlers

By understanding how to write for humans and optimize for search engines, you can make sure your content ranks for the right search terms to reach the right audience. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around …

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The ultimate revelation of page impressions

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you'd like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages …

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The mysterious world of conversion rates

Web analytics are used to develop behavior-targeted email campaigns. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. If you can't create informative blog posts, which are written in an engaging manner, then even the best search engine …

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A few words on quality

Your title tag on the SERPs will induce your click-through-rates. Let's see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Sites supposedly targeted by Fred reported a strong …

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Interesting facts I bet you never knew about bounce rates

Make it easy to share pages on social media. Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes …

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The mysterious world of bread crumbs

For humans this will not be possible, but for search engine, this is every day's work. So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. Both Search Console and Google Analytics have a huge …

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Why have widgets been so popular on Wordpress?

To increase their websites' search engine visibility, many companies look to build organic traffic with visitors who leave feedback, share your content, and frequently return to your site. They are often more willing to visit stores or search online prior to making decisions. Keep your descriptions under 150 characters to …

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Follow a consistent cadence towards authority sites

SEO is no longer just for large enterprises; Use Fetch as Google to test whether Google can crawl and index important pages within your site. SEO is important for websites because most of their traffic will be from natural search, or traffic from search engines. Getting to the top of …

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Invest in page impressions

Google doesn't determine a "brand" like you and I do - the algorithm looks at quality signals dictating the authority or "brand" power of a website. While designing a new house, don't you want to ensure that it's foundation is strong enough to hold the house, and is logically designed to …

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Learn from these mistakes before you learn about SEM

Content and outbound communications are crucial for engaging humans and their counterparts (i.e, robots, crawlers and spiders). They also create an avenue for new traffic to visit your website.: Right now, if you're an SEO specialist, you would want to have anything and everything you can get your hands …

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Learn how to start with hits

While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order …

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Never changing link bait will eventually destroy you

As is the case in any marketing program, language differences complicate the ways in which messages can be constructed and transmitted. The most aged of marketing methods is word of mouth, such as referrals from happy customers. Guess who is still finding them? All of this internal processing knowledge is …

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Start Blog Title With Keyword

Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. For example, let's say you own a website that sells watches. Strengthening or creating links between the brand and other nodes of information that exist in the person's knowledge structure will be the …

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The Communication Process

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. In addition to page rank and specific ranking factors, it 's …

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Winning marketing strategies for javascript

Websites designed for a desktop computer will not load properly on a mobile device or tablet. There is a common phrase that "content is king" when it comes to SEO. In other words, good content on your site is what helps most to improve your SEO. The movement from desktop …

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Write a 1000+ words article about search engine spiders

Don't get too obsessed! Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. By analyzing competitors and industry leaders, we can understand the keyword "gaps" on a website. Making money is a very broad-based objective.

The secret behind onsite SEO

The frequency of placement …

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Learn from these mistakes before you learn about web crawlers

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. "SEO" refers to search engine optimization, or the process of optimizing a …

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SEO brings in traffic, and gives your revenues a big hike

Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a "sneaky" redirect is when site …

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Self-publishing Parasite SEO based purely on URLs

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Niche social networking sites focus on a specific interest, hobby, or demographic group …

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So, does true white hat SEO really exist?

Your content isn't relevant to what users are searching for, and doesn't offer a useful answer to their question, causing them to "bounce" back to Google's search results page after visiting your website. Web users, just like television viewers, are becoming immune to advertisements. So you know who your visitors …

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The steps needed for putting webmaster tools into action

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets "smarter", websites that do so are positioned to …

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The worst advice I've heard about sitemaps

This is rarely relevant to users, could change in the future and make URLs more lengthy. The goal is to find relevant, high traffic keywords that will be less competitive from an optimization perspective. There is no optimal number of words on a page for placement in Google. Your competitors …

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How to really understand duplication

The best thing is that even search engines also considered social media signals in their rankings. Logos with high stimulus codability evoke consensual meanings within a culture or subculture. Titles for your pages should be a good summary of the content that is on the page and your keywords should …

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