SEO (Search Engine Optimisation) is an approach to writing content on the internet that involves using a number of related keywords, titles and pages to help make the website more visible whenever anyone using a search engine enters those keywords. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. SERPs (search engine results pages) are not solely determined by keyword usage and links. An equally important factor in determining where websites will appear in search results is the often-overlooked intent of the consumer.

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Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. As a content creator, you Do your homework! The primary resources are all available here. Its as simple as your ABC's would want to provide genuinely useful content to users, but there could be issues holding you back that you were not aware of. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. These items include the titles for your pages, meta descriptions and H tags.

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You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. There is a reason Have you seen these wonderful antique wooden rocking horses ? so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can't get too far. Engagement and interaction brands through social media are important. Conversion rate can mean several different things (depending on the site context).

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Searches for niche keywords often produce 100% organic results. Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. According to Freelance SEO Consultant, Gaz Hall from SEO Hull : "Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike."

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Don't overlook websites that don't have a "write for us" page. Not every website has one of these. Repetition The talk on Facebook is about Save Our Schools at the moment. helps increase consumer ad recall as well as brand recall. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Not all SEO efforts are obvious to the outside eye.