Things that make you love and hate walled garden sites

Nonetheless, each one will present you with the search form and a SERP with relevant links. earch engines don't read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. Target links …

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Write a 1000+ words article about comment spam

If you don't want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site 'fit in' with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website …

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Quick tips regarding cloaking

Add more value to your words. If you can say something in fewer words, do so. However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages …

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Google AdSense

To "optimize" for a mobile-first index, make sure that what you serve to mobile users is the version of the content you'd want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Coupled with …

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Takeaway tips for link exchanges

Predicting the advancing social waves happens when you are looking for traffic from a certain subset of people and have been studying personas. When you create an epic, evergreen piece of content, other bloggers and websites will be more likely to link to it. Reach out to other websites and …

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Online marketing changes quickly when it comes to metrics

The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. If you're looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content …

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Make comment spam a priority

What about economic status? This is a misleading line of logic. Ultimately, SEO done correctly can land your website on the first page of the SERP's (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the …

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Fascinating landing pages tactics that can help your business grow

Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Any business with a bonafide brick-and-mortar location is eligible …

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Lessons I learned about forums

I never block Google from working out my own content. Media service companies negotiate and purchase media packages (called media buys) for companies. People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they'll be happy with paid ads …

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Can metrics really make a difference?

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. And don't …

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Don't focus too hard on meta tags to gain ranking in the organic SERPs

You can choose your database platform independent of other architectural elements due to easy operability with different development platforms. In most cases, overt solicitations for products or services aren't welcome. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in …

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Here is a quick way to solve a problem with keyword research

SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. When search engines read …

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Emphasizing fast results by using CTR

It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness. The number of backlinks is an indication of the popularity or importance …

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Informative details on improving snippets with better CTR

The communications model provides the foundation for advertising and marketing programs. As search engines continue to mature and their understanding of concepts deepen, businesses will need to think carefully about the content they create and how it is presented to users. Links to page resources such as images, CSS and …

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Indicate the location of a computer or network for help with SEO

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called "Rankbrain" and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Lastly, and probably most …

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Fresh ideas on how to improve your page impressions

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. When you delete one or more posts or pages …

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Losing Focus on quality

Clicking on a link text redirects you to a destination address which is stored in the HTML code as an attribute. Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. Adding your keyword phrase in this fashion is relatively natural …

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Try out core ranking algorithms

It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic …

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Essential ingredients for any web page should include onsite SEO

Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. 2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. By properly using HTML tags, on-page linking, and internal backlinking, you …

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The death of offsite SEO

Many webmasters use titles or descriptions that include words or phrases like "and more" or "world's biggest selection of." I call these phrases redundant text, in that they have no SEO value and serve only to dilute the effectiveness of your page copy. Get rid of them where you can …

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What everyone ought to know about reporting

Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand. Consumers and businesses look for brands that …

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What can Twitter teach you about sitemaps

So, what it can do, how long it takes, how much it costs, the effort involved. The social media and public relations components of crowdsourcing constitute important ingredients in successfully using this approach to advertising. Marketing communications either reinforce what consumers already believe about a brand or try to shift …

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Winning marketing strategies for googlebot crawlers

For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. It seems the world is going mobile, with many …

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Aligning your goals in relation to blogs

Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe. There are a few things that feed into this but I …

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Fun with indexed pages for now

Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. The key to creating …

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Indicate the header in an HTML document by using duplication

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO... and they often fail. An evoked set might be reviewed during both the information search and evaluation stages of the buying decision-making process. One …

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Reasons that people rely on trust rank

Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. That's …

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Short Story: The truth about citations

One of the best ways to learn about you and your market is to study your online competitors. Although search engines can read text, they can't read an image. That's where "alt tags", or "alternative text", comes in. You need to build content promotion into your content. This is the …

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